About Us

About Pretty Little Gems

Pretty Little Gems Boutique, located on San Antonio’s Southeast Side, is an award-winning, women-owned fashion boutique founded in 2021. Created as more than just a retail space, it’s a stylish haven where women can feel confident and inspired. From trendy accessories to unique clothing, every piece is hand-selected with care.

Recognized by the San Antonio Express-News Readers’ Choice Awards and featured on KSAT12’s SA Live Live from the Southside segment, the boutique has become a beloved community staple with 5-star reviews. Visit Pretty Little Gems Boutique at 2510 E Southcross Blvd, Suite 102, and discover why it’s truly a hidden gem.

About the Owner

Devin Marie Morin is the proud owner of the award-winning Pretty Little Gems Boutique located in Southeast San Antonio, Texas. A devoted mom of four, Devin holds a bachelor's degree in Criminal Justice and a Master's Degree in Business Administration. Her passion for fashion and empowering women led her to create a boutique that helps women discover outfits they love and feel confident in. Through Pretty Little Gems, she blends style with purpose, making fashion a tool for self-expression and confidence.

KSAT 12 Segment LIVE FROM THE SOUTHSIDE